Staged Home Sells for $56,000 Over List Price

There’s an oft repeated statistic that staging a home will help it sell faster and for more money. We see this to be the case for homes that are prepared well and priced appropriately for their market. This was never more true than a house we staged in SW Portland earlier this year.

The two bedroom, two bath home was listed for $439,500 and received eight offers on the first weekend. It ultimately sold for $496,000. The owner was hoping to receive over $400k and credits staging for the extraordinary response to the home. We also know that the way the home was prepared, prior to staging, with attention to every detail inside equals a winning formula.

Here are some photos of the home:

Exterior

Living Room 1

Living Room 2

Entry

Dining Room

Kitchen

Master Bedroom

Guest Room

Office

Family Room

Are Home Purchases Emotional Decisions?

Buying a home is almost always a purchase ultimately based on emotion. Why is that?

Most buyers have a set of criteria that are not negotiable. They have a budget that determines how much money they can spend, they need a certain amount of bedrooms, and desire to live in a particular city or neighborhood. These can’t be changed. Someone who is going to purchase a home for $250,000.00 cannot be pursuaded to buy a home for $400,000.00, it’s just not possible. Families with certain numbers of children or space requirements won’t buy a one bedroom home if they need a three bedroom home. And location is typically determined by school district, work, or other factors.

Once a buyer knows their criteria, there is a limited number of homes on the market that will be a good fit for them. This is where properly preparing a home and staging make all the difference. Your listing must stand out above the others in the neighborhood. 90% of buyers start their searches online and base their initial impressions on online photos. Empty or messy rooms are not appealing and may discourage buyers from coming to what may be a wonderful home. Staging not only defines a space so you know what you’re looking at, but also helps buyers envision living in the home. See the bedroom below.

BLOG B-BCan you even tell what room this is?

BLOG B-AAfter staging, this master bedroom comes to life

Time and time again homes that are staged sell quicker than non-staged homes and typically for more money. Buyers want homes that are prepared well so they can move right in. No one is looking to paint, fix, or touch up. Taking care of these things before going on the market greatly increases the chance your home will not linger on the market.

BLOG LR-BThis great room feels cold and the space configuration can be overwhelming to a buyer

BLOG LR-AAfter staging, this beautiful modern space feels cozy and inviting. This home sold the first day on the market with multiple offers.

 

Mixing It Up For A Look That Sells

When planning the staging design for each property, the style of the house tends to guide the furnishings that will be installed. However, keeping in mind the potential buyers, it is important that they can visualize their furniture in the house and not be overwhelmed with a specific style.

Does a Craftsman home need only Craftsman style furniture? Does a home built in the early 1900’s call for antiques throughout? No. Most people who live in stylized or century homes prefer to keep the furniture they already own. For this reason we believe that it is important to stage with a mix of styles in our designs that appeal to the way buyers will actually live in a home.

Here are a few photos from a home built in 1913 that we recently staged in NE Portland. Our client, who recently moved out of the state, said that “the feedback has been universally amazing.” By blending various design styles that all work together, the potential buyers can imagine living in this home, instead of getting the impression that it is trapped in time.

Flanders - Dining Room staged by Synergy Staging in Portland

Modern art and clean surfaces make the original architecture come to life.

Flanders - Living Room staged by Synergy Staging in Portland

Using one primary accent color in an otherwise neutral color palette allows a buyers eye to effortlessly take in each space without being distracted by the furnishings.

Flanders - Living Room staged by Synergy Staging in PortlandFlanders - Kitchen staged by Synergy Staging in PortlandFlanders - Kitchen Nook staged by Synergy Staging in Portland

Flanders - Office staged by Synergy Staging in PortlandFlanders - Office staged by Synergy Staging in PortlandFlanders - Bedroom staged by Synergy Staging in PortlandFlanders - Bathroom staged by Synergy Staging in Portland

Proud to Partner with Proud Ground

When Synergy Staging was asked to stage a model unit for one of the newest Proud Ground developments, we were thrilled to be able to work with this awesome non-profit Portland agency that helps low income home buyers purchase their first home. This beautiful project named Svaboda Court has twelve newly constructed townhomes that are LEED platinum certified.

One of the more rewarding aspects of being a home stager is helping buyers see the potential of their new property. When our staging is also helping first time buyers envision their first home, it’s all the more fulfilling.

The Oregonian published a featured article about the new development where you can see many more details about Svaboda Court and some photos of the staging.

*** After only one month on the market half of the units are already under contract!

Here’s a few photos of the model.

Svaboda Court - Living Room staged by Synergy StagingSvaboda Court - Dining Room staged by Synergy StagingSvaboda Court - Kitchen staged by Synergy StagingSvaboda Court - Bedroom staged by Synergy StagingSvaboda Court - Bedroom staged by Synergy StagingSvaboda Court - Bathroom staged by Synergy Staging

Mid-Century Modern Staged to Sell

We love helping our clients sell their homes quickly. And we love helping buyers see how they can best live in the home they are purchasing.

While many people believe that staging is simply plopping some furnishings in a house and calling it done, it’s not quite that simple. We like to ensure that our staging design compliments the style of the home, down to the smallest detail, ensuring that potential buyers will connect and want to call it home.

Buyers are going to look at houses in their desired location and price range with a specific number of bedrooms and bathrooms. From there, the decision to make an offer is almost always an emotional one that will determine which house a buyer will ultimately purchase. This is where home staging is an invaluable investment.

We recently staged this beautiful Mid-Century Modern home that needed it’s spaces to be defined and added warmth to make sure it was inviting to buyers. Here’s some before and afters with the results:

Living Room before Home Staging

 

 

 

 

 

 

 

Living Room Staged by Synergy Staging in Portland Oregon

Living Room before Home StagingLiving Room Staged by Synergy Staging in Portland Oregon

Dining Room before Home StagingDining Room staged by Synergy Staging in Portland OregonKitchen before Home StagingKitchen staged by Syergy Staging in Portland OregonBedroom before Home StagingBedroom staged by Syergy Staging in Portland Oregon