Are Home Purchases Emotional Decisions?

Buying a home is almost always a purchase ultimately based on emotion. Why is that?

Most buyers have a set of criteria that are not negotiable. They have a budget that determines how much money they can spend, they need a certain amount of bedrooms, and desire to live in a particular city or neighborhood. These can’t be changed. Someone who is going to purchase a home for $250,000.00 cannot be pursuaded to buy a home for $400,000.00, it’s just not possible. Families with certain numbers of children or space requirements won’t buy a one bedroom home if they need a three bedroom home. And location is typically determined by school district, work, or other factors.

Once a buyer knows their criteria, there is a limited number of homes on the market that will be a good fit for them. This is where properly preparing a home and staging make all the difference. Your listing must stand out above the others in the neighborhood. 90% of buyers start their searches online and base their initial impressions on online photos. Empty or messy rooms are not appealing and may discourage buyers from coming to what may be a wonderful home. Staging not only defines a space so you know what you’re looking at, but also helps buyers envision living in the home. See the bedroom below.

BLOG B-BCan you even tell what room this is?

BLOG B-AAfter staging, this master bedroom comes to life

Time and time again homes that are staged sell quicker than non-staged homes and typically for more money. Buyers want homes that are prepared well so they can move right in. No one is looking to paint, fix, or touch up. Taking care of these things before going on the market greatly increases the chance your home will not linger on the market.

BLOG LR-BThis great room feels cold and the space configuration can be overwhelming to a buyer

BLOG LR-AAfter staging, this beautiful modern space feels cozy and inviting. This home sold the first day on the market with multiple offers.

 

Mixing It Up For A Look That Sells

When planning the staging design for each property, the style of the house tends to guide the furnishings that will be installed. However, keeping in mind the potential buyers, it is important that they can visualize their furniture in the house and not be overwhelmed with a specific style.

Does a Craftsman home need only Craftsman style furniture? Does a home built in the early 1900′s call for antiques throughout? No. Most people who live in stylized or century homes prefer to keep the furniture they already own. For this reason we believe that it is important to stage with a mix of styles in our designs that appeal to the way buyers will actually live in a home.

Here are a few photos from a home built in 1913 that we recently staged in NE Portland. Our client, who recently moved out of the state, said that “the feedback has been universally amazing.” By blending various design styles that all work together, the potential buyers can imagine living in this home, instead of getting the impression that it is trapped in time.

Flanders - Dining Room staged by Synergy Staging in Portland

Modern art and clean surfaces make the original architecture come to life.

Flanders - Living Room staged by Synergy Staging in Portland

Using one primary accent color in an otherwise neutral color palette allows a buyers eye to effortlessly take in each space without being distracted by the furnishings.

Flanders - Living Room staged by Synergy Staging in PortlandFlanders - Kitchen staged by Synergy Staging in PortlandFlanders - Kitchen Nook staged by Synergy Staging in Portland

Flanders - Office staged by Synergy Staging in PortlandFlanders - Office staged by Synergy Staging in PortlandFlanders - Bedroom staged by Synergy Staging in PortlandFlanders - Bathroom staged by Synergy Staging in Portland

Proud to Partner with Proud Ground

When Synergy Staging was asked to stage a model unit for one of the newest Proud Ground developments, we were thrilled to be able to work with this awesome non-profit Portland agency that helps low income home buyers purchase their first home. This beautiful project named Svaboda Court has twelve newly constructed townhomes that are LEED platinum certified.

One of the more rewarding aspects of being a home stager is helping buyers see the potential of their new property. When our staging is also helping first time buyers envision their first home, it’s all the more fulfilling.

The Oregonian published a featured article about the new development where you can see many more details about Svaboda Court and some photos of the staging.

*** After only one month on the market half of the units are already under contract!

Here’s a few photos of the model.

Svaboda Court - Living Room staged by Synergy StagingSvaboda Court - Dining Room staged by Synergy StagingSvaboda Court - Kitchen staged by Synergy StagingSvaboda Court - Bedroom staged by Synergy StagingSvaboda Court - Bedroom staged by Synergy StagingSvaboda Court - Bathroom staged by Synergy Staging

Mid-Century Modern Staged to Sell

We love helping our clients sell their homes quickly. And we love helping buyers see how they can best live in the home they are purchasing.

While many people believe that staging is simply plopping some furnishings in a house and calling it done, it’s not quite that simple. We like to ensure that our staging design compliments the style of the home, down to the smallest detail, ensuring that potential buyers will connect and want to call it home.

Buyers are going to look at houses in their desired location and price range with a specific number of bedrooms and bathrooms. From there, the decision to make an offer is almost always an emotional one that will determine which house a buyer will ultimately purchase. This is where home staging is an invaluable investment.

We recently staged this beautiful Mid-Century Modern home that needed it’s spaces to be defined and added warmth to make sure it was inviting to buyers. Here’s some before and afters with the results:

Living Room before Home Staging

 

 

 

 

 

 

 

Living Room Staged by Synergy Staging in Portland Oregon

Living Room before Home StagingLiving Room Staged by Synergy Staging in Portland Oregon

Dining Room before Home StagingDining Room staged by Synergy Staging in Portland OregonKitchen before Home StagingKitchen staged by Syergy Staging in Portland OregonBedroom before Home StagingBedroom staged by Syergy Staging in Portland Oregon

Synergy Staging Highlights from 2011

Looking back on 2011, Synergy Staging was fortunate to work on many great projects with wonderful clients. Here is video featuring some highlights from many vacant properties that our team staged this past year.

Properties were located throughout Portland and metro area cities including Clackamas, Gladstone, Happy Valley, Oregon City, and West Linn.

Home Staging showcases your property at its absolute best and helps buyers emotionally connect and understand how to live in the home. Make sure to contact us before putting your property on the market.

Synergy Staging 2011 Top Success Stories

Synergy Staging is pleased to present our Top 9 Success Stories of 2011. This video of before and after photos showcases the vacant homes we staged that sold the fastest this past year. Some had been on the market well over 100 days prior to staging and sold very quickly.

Although it was a challenging year for the Real Estate market, there were plenty of positive signs to show that the market is moving well when a home is priced appropriately for the neighborhood, prepared well, and professionally staged.

Here’s to a most successful 2012 to all of our clients and associates. We hope that we are able to continue our valued partnerships and help sell more properties than ever!

2011 Proves Most Successful For Synergy Staging

2011 was another challenging year for both the real estate market and the economy as a whole. Although it continued to be a sluggish year, we saw many positive signs in the industry that sales are picking up and turning the corner.

We are pleased to announce our statistics for 2011 which are almost double the results of last year. In 2011 Synergy Staging helped sell over 13.6 million dollars of property that closed. Homes with our staging sold on average at 98% of list price. In addition, our average staged home sold approximately 71% faster when compared to the average days on market throughout the Portland metro area.

We appreciate the continued loyalty and support of our clients and look forward to working with you in 2012. Happy New Year!

Here are few pictures our first staging project of 2012, a great 5 bedroom home in Milwaukie, Oregon.

Living Room staged by Synergy StagingLiving Room staged by Synergy StagingKitchen staged by Synergy StagingDining Room staged by Synergy StagingBedroom staged by Synergy Staging

Home Staging Gives Properties The X Factor

The X Factor is not just another talent show transplanted from the UK. The X Factor is that extra special characteristic that sets an individual apart from others and makes them stand out.

The same appeal can be found in certain homes that are on the market. While every home has a unique personality and look, bringing out it’s best attributes so potential buyers fall in love is where home staging comes in. When marketing what is typically a person’s largest investment, nothing can be taken for granted.

Synergy Staging helped showcase this home to stand out amongst many similar properties in the neighborhood. The wall color was changed from white to a few complimentary earth tones which immediately changed the feel of the house. The home was then staged to create an environment that showed potential buyers how they could live in the home and helped them connect to the space.

Here are few of the before and afters:

Living Room before Home StagingLiving Room staged by Synergy Staging in ClackamasKitchen before Home StagingKitchen staged by Synergy Staging in ClackamasBedroom before Home StagingBedroom staged by Synergy Staging in ClackamasMaster Bathroom before Home StagingMaster Bathroom staged by Synergy Staging in Clackamas

Portland Investors Score with Home Staging

Synergy Staging has been partnering with investors throughout Portland and seeing incredible results. The combination of tastefully remodeling a property with professional home staging has consistently sold properties far below the average days on market. Almost every remodeled home that Synergy Staging has staged has sold in less than 30 days compared to the average days on market of 140. Many homes have sold at their first open house in a matter of days.

Here is an adorable home in SE Portland that was completely gutted and refurbished. The results were beautiful and the home sold quickly.

Living Room before Home StagingLiving Room staged by Synergy Staging in PortlandDining Room before Home StagingDining Room staged by Synergy Staging in PortlandBedroom before Home StagingBedroom staged by Synergy Staging in PortlandBathroom before Home StagingBathroom staged by Synergy Staging in Portland

Home Staging + New Construction = Quick Sale

What separates a house that sells quickly from a house that lingers on the market?

There are many answers to this question, including location, price, condition, presentation, home staging, and on and on. However, even with the multitude of answers to this question, there are important steps a seller can take to ensure the best possible chance at selling their home quickly and for top dollar.

Synergy Staging has provided home staging for several newly constructed homes in a wonderful West Linn development. And every new home that has been staged, without fail, has sold within 2 weeks after staging! Several homes had been shown empty for up to one month with no interest. Once the homes were staged, interest immediately picked up.

There is no doubt that adding home staging to the equation was a primary factor in generating interest and selling the property.

 

Entry before Home StagingEntry staged by Synergy Staging in West LinnLiving Room before Home StagingLiving Room staged by Synergy Staging in West LinnDining Room before Home StagingDining Room staged by Synergy Staging in West LinnKitchen before Home StagingKitchen staged by Synergy Staging in West LinnBedroom before Home StagingBedroom staged by Synergy Staging in West LinnFamily Room before Home StagingFamily Room staged by Synergy Staging in West Linn